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The company only began sales towards the end of 2025, but Yashin says it has subsequently signed around 30 to 40 contracts. Partners include BGaming, SoftSwiss, 1xBet, 01.tech, and Broadway.
Despite his experience launching businesses, Yashin has been surprised by the enthusiastic reception from the wider industry. Perhaps even more revealing is the feedback from the people tasked with selling the product. According to Yashin, one Swipe Games business development manager with more than 20 years’ industry experience told him he had never found a new product easier to pitch.
The response extends to potential customers. Yashin says that of around 50 leads generated through events and the company’s network, only one decided against integration, leaving Swipe Games prioritising a queue of prospective partners.
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That familiarity is the point. BGaming explained that the game has been inspired by the success of other games featuring the Duel mechanic. In other words, the studio is iterating on a framework it already trusts and attaching its most recognizable characters to it.
The commercial profile stays within conventional bounds. The game serves up a maximum win of ×5,000, with a 97% RTP and medium-high volatility. A layered Buy Bonus menu sits on top of the base engine, offering variations of the Free Spins round rather than a separate headline mechanic.
The most distinctive product choice is presentational. Chicken and Johnny Cash are brought to life with voiced exchanges between the two characters, a detail BGaming describes as an industry-first for the studio and one aimed squarely at retention rather than math.
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“We’re still early,” he says. “The priority is to prove the model properly; make sure the games perform and demonstrate that it works commercially. If we do that, I think the opportunity is significant.”
Five years from now, Curwen expects the development landscape – and the studios operating within it – to look markedly different.
“I don’t think the successful studio of the future necessarily has hundreds of people,” he says. “It could be a relatively small group of extremely talented people with great ideas, strong brands and a very good understanding of players, supported by technology that does much of the heavy lifting.”
