Skate Or Die

What is Skate Or Die?

Kambi’s path to the 2026 World Cup began with its initial investment in AI trading technology in 2021. The platform was deployed at scale during the Qatar 2022 tournament and fully embedded within its trading operations by 2024.

By 2026, the technology had already been tested across several seasons of top-level competitions including the Premier League and Champions League. AI now trades more than 70% of bets across Kambi’s network, including all football and tennis.

The 2026 World Cup was therefore the culmination of five years of development that had embedded AI throughout Kambi’s trading operations.

What is Skate Or Die?

This data was cross referenced with SimilarWeb traffic analysis to confirm the scale of activity. In some markets, the number of illegal sites being actively marketed was much higher than those that have local licences to operate.

This was true of France, Portugal, Netherlands, Germany, Cyprus, Belgium, Spain, among others.

Nicole cut her teeth in local news rooms at home in Gibraltar, and helped to establish the peninsula’s first online-only broadcaster.

What is Skate Or Die?

I’m as excited about my own future as the future of poker itself and while I’m changing seats, I’ll be staying at the table.  

I’ve got chips in the game after all.  

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