Hey Sushi

How to play Hey Sushi

Set on a 5×4 grid with 40 paylines, the reels feature returning favourites alongside new characters like the Ticket Master, Bomber, and Pyromancer. The Nuclear Wild feature can trigger at any spin, locking onto reels and detonating into full wild reels for powerful wins. Land 3 or more Bonus symbols to enter the bonus round, where each symbol adds a multiplier and 3 spins. New symbols reset the spins, while Ticket symbols push the train forward through stations, carrying it deeper across the wasteland toward its final destination. With relentless progression, layered features, and explosive potential at every turn, Money Train 5 offers win potential up to 50,000x the bet in Standard Mode, rising to 100,000x in Ultra Mode.

About Hey Sushi

“Silent churn” was prevalent, with nearly half (46%) stating that VIP players often or very often became inactive without prior warning. Around 48% had no indicators of players’ behavioural signals or health. Co-author Viktoriia Grygorenko, CEO at The Playa, called this finding the “clearest commercial case in the report”.

“Every other finding – portfolio overload, fragmented data, reactive workflow, no behavioural signal – resolves here, in revenue that walks out without notice, without warning and without anyone getting the chance to intervene.” 

There was also strong interest in prioritisation tools, with 75% placing high value (8/10 or above) on daily prioritised action guidance for each player. 

About Hey Sushi

From July 2027, the company will lose exclusivity over betting and iCasino products, which will become licence-based, while retaining exclusive rights for lottery games, scratchcards, slot machines and physical table games. 

The company has committed to paying market-based compensation for exclusive operations, estimated at around €1 billion for a 10-year licence period, with a significant front-loaded payment scheduled for 2026.

In further preparations for the competitive market, Veikkaus this week joined the market’s trade body, the Finnish Gambling Association, which has long lobbied for market liberalisation.